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B.B. King’s Legacy Is the Focus of a Branded Liquor Partnership, New Album With Quavo & More says Billboard.com

B.B. King is a legendary blues and guitar icon who has left an indelible mark on the music industry. To honor his legacy, the B.B. King Life Legacy Initiative has launched several new partnerships, retail products, and brand concepts. This is a big deal, and even Billboard.com has picked up the article and written their own version.

One of the most exciting partnerships is with the Heritage Distilling Company, which has developed a bourbon and whiskey line called B.B. King One Whiskey. The bottles feature a portrait of the blues legend along with his signature, making them perfect for collectors and fans alike. You can learn more about the B.B. King One Whiskey line by visiting the bourbon and whiskey page on bbking.com.

In addition to the new bourbon and whiskey line, there are several other initiatives that are sure to excite B.B. King fans. There is a new album of collaborations with contemporary artists featuring King’s music, a theatrical biopic, a documentary, and a 24-hour B.B. King Blues Network. You can learn more about these initiatives by visiting the legacy page on bbking.com.

The B.B. King Life Legacy Initiative is aimed at preserving B.B. King’s legacy and introducing him to a new generation of fans. As Vassal Benford, chairman/CEO of The B.B. King Estate, The B.B. King Music Company, and the Family Trust, says, “B.B. King’s music is for everybody. He’s an iconic figure all over the world.”

We are thrilled that even Billboard.com has honored the King and has recently shared their perspective on the initiative. This is a testament to the impact that B.B. King has had on the music industry and the world. If you’re a fan of B.B. King, be sure to read more about the B.B. King Life Legacy Initiative and its partnerships here:

Call to action: Visit bbking.com to learn more about the B.B. King Life Legacy Initiative and its partnerships.

Final call to action: Check out Billboard.com to read their coverage of the new initiatives being launched in honor of B.B. King, and then head back to bbking.com to learn more about the B.B. King Life Legacy Initiative.

Visit : https://www.billboard.com/music/rb-hip-hop/b-b-king-estate-new-album-quavo-liquor-line-1235455059/

BBKING BOURBON BAR BG1

Vassal Benford, Chairman of The B.B. King Estate, has partnered with Heritage Distilling Company to launch a line of B.B. King branded bourbon and whiskey on the musician’s 98th birthday.

Vassal Benford, CEO & Chairman of The B.B. King Estate, The B.B. King Music Company and the Family Trust, has announced the launch of the B.B. King Life Legacy Initiative. The initiative was previewed at The King of Blues’ Birthday Party at Resorts World Las Vegas, where Benford celebrated B.B. King’s 98th birthday in grand style and revealed several new partnerships, retail products, and brand concepts. The first project announced was an inaugural line of bourbon and whiskey from Heritage Distilling Company (HDC). The various projects and products, when launched along with multimedia projects already in development in the studio, will preserve the iconic name of B.B. King and introduce his music to new generations around the world.

The most exciting new initiative was the announcement of new music collaborations, including a new album featuring B.B. King’s music mixed in with contemporary artists such as Quavo, Jason Derulo, and Swae Lee. Benford also revealed an upcoming B.B. King theatrical biopic film, an upcoming documentary on King’s life and career, and a 24-hour B.B. King Blues Network, all of which are in development. The documentary will feature a newly released single from hip-hop star, Quavo, which pays tribute to King as well as Quavo’s late Migos groupmate, Takeoff.

At the initiative launch party, Benford formally announced a new partnership with Heritage Distilling for an exclusive line of King-branded spirits. The B.B. King Life Legacy Initiative honors the legend of B.B. King, one of the greatest guitarists of all-time, and illustrates the wide impact King has had on artists from various genres across the world. The B.B. King Music Company owns all rights and likeness to B.B. King and related trademarks and copyrights representing the interest of The B.B. King Family Estate, a $250 million estate and trust. The company is dedicated to extending the legacy of this iconic American singer-songwriter and bringing the best of B.B. King’s life and legacy to the world.

Read the Official Press Release

B.B. King