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Latest News

Check out the latest update on BB King by visiting our website’s blog section. Stay informed and in the know about all of the latest news and happenings in the world of music.

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B.B. King’s Legacy Is the Focus of a Branded Liquor Partnership, New Album With Quavo & More says Billboard.com

B.B. King is a legendary blues and guitar icon who has left an indelible mark on the music industry. To honor his legacy, the B.B. King Life Legacy Initiative has launched several new partnerships, retail products, and brand concepts. This is a big deal, and even Billboard.com has picked up [...]

Vassal Benford, Chairman of The B.B. King Estate, has partnered with Heritage Distilling Company to launch a line of B.B. King branded bourbon and whiskey on the musician’s 98th birthday.

Vassal Benford, CEO & Chairman of The B.B. King Estate, The B.B. King Music Company and the Family Trust, has announced the launch of the B.B. King Life Legacy Initiative. The initiative was previewed at The King of Blues’ Birthday Party at Resorts World Las Vegas, where Benford celebrated B.B. [...]

When I heard “B.B. King Freestyle,”I was shocked, as this is exactly what we wanted – “Vassal Benford – Chairman of the B.B. King Estate”

Variety Magazine Over the weekend, Drake and Lil Wayne broke the internet with their first collaboration since 2017, “B.B. King Freestyle.” The song is off Wayne’s new “No Ceilings 3” mixtape, which is hosted by DJ Khaled, and has already garnered over 1.5 million views on YouTube. Vassal Benford — [...]