Vassal Benford, Chairman of The B.B. King Estate, has partnered with Heritage Distilling Company to launch a line of B.B. King branded bourbon and whiskey on the musician’s 98th birthday.

Vassal Benford, CEO & Chairman of The B.B. King Estate, The B.B. King Music Company and the Family Trust, has announced the launch of the B.B. King Life Legacy Initiative. The initiative was previewed at The King of Blues’ Birthday Party at Resorts World Las Vegas, where Benford celebrated B.B. King’s 98th birthday in grand style and revealed several new partnerships, retail products, and brand concepts. The first project announced was an inaugural line of bourbon and whiskey from Heritage Distilling Company (HDC). The various projects and products, when launched along with multimedia projects already in development in the studio, will preserve the iconic name of B.B. King and introduce his music to new generations around the world.

The most exciting new initiative was the announcement of new music collaborations, including a new album featuring B.B. King’s music mixed in with contemporary artists such as Quavo, Jason Derulo, and Swae Lee. Benford also revealed an upcoming B.B. King theatrical biopic film, an upcoming documentary on King’s life and career, and a 24-hour B.B. King Blues Network, all of which are in development. The documentary will feature a newly released single from hip-hop star, Quavo, which pays tribute to King as well as Quavo’s late Migos groupmate, Takeoff.

At the initiative launch party, Benford formally announced a new partnership with Heritage Distilling for an exclusive line of King-branded spirits. The B.B. King Life Legacy Initiative honors the legend of B.B. King, one of the greatest guitarists of all-time, and illustrates the wide impact King has had on artists from various genres across the world. The B.B. King Music Company owns all rights and likeness to B.B. King and related trademarks and copyrights representing the interest of The B.B. King Family Estate, a $250 million estate and trust. The company is dedicated to extending the legacy of this iconic American singer-songwriter and bringing the best of B.B. King’s life and legacy to the world.

Read the Official Press Release

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